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Duties and Responsibilities

Community Visibility and Earned Revenue
• Actively collaborate with the Artistic Director and other senior-level staff on artistic programming and season planning.
• Support marketing and communication efforts across the organization, including development, education, and community partnership needs.
• Manage content and messaging for website and digital communications, including targeted email marketing, video production, and social media.
• Serve as the brand manager and develop key messages for all of Axelrod PAC’s external communications.
• Provide leadership in the creation of visual assets that dynamically tell the story of Axelrod PAC’s programming and fundraising campaigns.
• Cultivate opportunities for audience development and community connections that serve and engage underrepresented and marginalized audiences.
• Create and direct the implementation of an integrated marketing strategy and sales plan to support subscription, single ticket, and group sales goals through traditional tactics as well as in contemporary channels of digital media, direct response, and out-of-home advertising.
• Ensure that the highest level of customer service is delivered during all moments of the patron experience by proactively managing the Box Office and Front of House team.
• Guide all media relations, including writing and approving press releases, providing timely responses to media requests, and generating consistent local, regional, and national media interest.
• Represent the Axelrod PAC as media spokesperson, as deemed appropriate by the Artistic Director.
• Negotiate media placement, marketing sponsorships, and promotional partnerships.
• Embrace other earned revenue and community visibility responsibilities as needed.

Data Analytics and Financial Accountability
• Regularly conduct and analyze audience and market research to assess audience satisfaction, understand demographic and psychographic profiles, and hone tactics for increasing audience size and market footprint.
• Prepare annual income goals for earned revenue with the Treasurer.
• Create and manage expense budgets for all ticket sales campaigns, institutional marketing, and other related expenses.
• Monitor sales, forecast revenue, and provide analysis of season and single ticket sales throughout the season.
• Recommend appropriate demand-based pricing adjustments resulting from sales analysis.
• Initiate additional promotions for events that experience lagging sales in a committed effort to achieve attendance and revenue goals.
• Establish standardized reporting metrics to provide business intelligence regarding direct response rates and website data analytics.
• Embrace other data analytics and financial accountability responsibilities as needed.

Team Building and Internal Communication
• Manage the performance of and inspire a results-driven environment for the marketing and communications team.
• Effectively delegate, actively initiate, and personally complete marketing projects.
• Establish and maintain productive and collaborative working relationships with senior staff and board members.
• Collaborate with the Development Director to ensure necessary support for Axelrod PAC’s fundraising and organizational advancement initiatives.
• Provide strategic marketing and public relations support for all education and community partnership programs.
• Share research and results, revenue and expense projections, and other marketing updates with the marketing team, senior staff, and board committees as required.
• Embrace other team building and internal communication responsibilities as needed.