Job Bank
Job Bank
Marketing Manager
NEWARK, NJ
WBGO - Newark Public Radio, Inc.
Full Time
Posted April 25, 2025
About WBGO
A global leader in jazz radio and an iconic institution in Newark, NJ, WBGO seeks to educate, entertain, and inspire the public by providing access and opportunity to engage with the highest-quality curated jazz, blues, and R&B programming. WBGO believes that jazz, in all its forms, represents America’s cultural gift to the world and is committed to connecting the vibrancy of the past, present, and future with that music to a global audience, creating a community of jazz lovers.
WBGO reaches a weekly audience of more than one million across all platforms—including 88.3FM in the New York/New Jersey metro area, streaming services, and social media channels. Through programs such as Jazz Night in America, produced in partnership with National Public Radio (NPR), coupled with WBGO's
A global leader in jazz radio and an iconic institution in Newark, NJ, WBGO seeks to educate, entertain, and inspire the public by providing access and opportunity to engage with the highest-quality curated jazz, blues, and R&B programming. WBGO believes that jazz, in all its forms, represents America’s cultural gift to the world and is committed to connecting the vibrancy of the past, present, and future with that music to a global audience, creating a community of jazz lovers.
WBGO reaches a weekly audience of more than one million across all platforms—including 88.3FM in the New York/New Jersey metro area, streaming services, and social media channels. Through programs such as Jazz Night in America, produced in partnership with National Public Radio (NPR), coupled with WBGO's
Duties and Responsibilities
Key Responsibilities• Develop and execute marketing strategies and campaigns across various channels (digital, social media, print, etc.).
• Conduct market research to identify trends and opportunities.
• Manage and optimize marketing budgets to maximize ROI.
• Collaborate with cross-functional teams (Content, Business Support, etc.) to ensure cohesive marketing efforts.
• Analyze and report on the performance of marketing campaigns using key metrics.
• Oversee the creation of marketing materials, including content, graphics, and videos.
• Maintain and enhance the company's online presence through SEO, SEM, and social media.
• Monitor competitor activities and adjust strategies accordingly.
• Stay current with industry trends and best practices.
Requirements
Qualifications• Bachelor's degree in Marketing, Business, or a related field.
• At least 5-7 years of demonstrated experience as an effective Marketing Manager or similar role.
• Fluent understanding of marketing principles and techniques.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
• Ability to think creatively and strategically.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects simultaneously.
Applicants must submit a resume and cover letter in order to be considered for this opportunity. Applications received without a cover letter will not be considered.
How To Apply
Annual salary range: $58,000 - $$65,000
Deadline: May 07, 2025
Email: mralph-rawls@wbgo.org
