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Duties and Responsibilities

Revenue & Ticket Sales Leadership
 Provide critical support to the Marketing department in all earned revenue activities related to ticket sales, including subscription, single tickets, group sales, institutional clients, and student matinees.
 Develop and implement targeted outbound sales campaigns to increase attendance and revenue including oversight of outbound phone campaigns
 Create and manage promotional offers to maximize sales across various audience segments.
 Set, track, and report on annual revenue goals and attendance benchmarks.
 Serve as the concierge-level point of contact for board members, major donors, and community stakeholders arranging ticketing.

Audience Development & Community Access
 Identify and cultivate new and underrepresented audience segments through partnerships, mission-aligned programming, and outreach.
 Support audience segmentation and database analysis to inform targeted communications and offers.
 Collaborate with the Marketing team to design and implement campaigns focused on acquisition, retention, and lifecycle value.
 Partner with schools, youth organizations, and educational leaders to grow student matinee attendance.
 Promote access to performances with ASL, audio description, open captioning, and relaxed performances.

Cross-Departmental Collaboration
 Collaborate closely with Patron Services to ensure smooth ticket fulfillment, customer satisfaction, and front-of-house coordination.
 Work with Development to align group and community partnerships with donor engagement strategies.
 Coordinate with Production and Education departments to support performance logistics and school engagement.

Strategic Partnerships & Community Engagement
 Build long-term relationships with schools, cultural institutions, corporations, senior centers, and tourism partners.
 Design customized group sales and engagement packages tailored to organizational partners.
 Represent GSP at public and industry events, community fairs, and promotional activations.

Management of Matinee Performances
 Serve as the primary liaison for all student matinee bookings and school partnerships.
 Serve as the primary liaison for all matinee bookings for seniors and veterans.
 Oversee outreach, marketing materials, ticketing, and onsite support for student performances.

Sales Data Management & Reporting
 Maintain accurate records of sales performance, outreach, and engagement activity in Tessitura.
 Monitor and report weekly on sales pipeline, conversion rates, audience trends, and performance against goals.
 Provide data-informed feedback to inform departmental strategies and improve outcomes.