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Duties and Responsibilities

Responsibilities include:
Content Creation and Curation:
• Develop and curate engaging content: This includes text, images, videos, and other multimedia formats tailored to different platforms and audiences.
• Create and manage a social media content calendar: Scheduling posts to maintain a consistent online presence.
• Write compelling copy: Crafting engaging captions, posts, and other social media copy.
• Ensure brand consistency: Maintaining a consistent brand voice and visual identity across all social media platforms.
Community Engagement and Management:
• Engage with followers: Responding to comments, messages, and mentions in a timely and appropriate manner.
• Foster a positive online community: Building relationships with followers and encouraging interaction.
• Monitor online conversations: Staying informed about what people are saying about the brand and addressing any concerns or issues.
Strategy and Analysis:
• Implement social media strategies: Aligning social media efforts with overall marketing and organizational goals.
• Track and analyze social media performance: Measuring key metrics like engagement rates, reach, and conversions.
• Identify trends and opportunities: Staying informed about the latest social media trends and adapting strategies accordingly.
• Report on social media performance: Providing regular reports to the marketing committee and board of directors on key metrics and insights.
Other Responsibilities:
• Stay up to date on social media best practices: Continuously learning about new features, tools, and trends.
• Collaborate with other teams: Working with marketing, and other members to align social media efforts with overall organizational goals.