Voices from the Field Blog

From November 11-13, 650+ arts marketers from across the country came together in Memphis, TN, to learn how the marketing strategies, tools and decisions of today will play a pivotal role in creating our field’s tomorrow. ArtPride New Jersey’s Web Content & Promotions Manager, Emily Ambash, and I (Koren Rife, Marketing & Communications Manager, at your service) attended the National Arts Marketing...

In today's American culturescape, the performing arts center (PAC) is often the anchor arts institution and a key contributor to local economic rejuvenation. The PAC delivers short-term fiscal impact with its ongoing schedule of events drawing visitors whose spending in the surrounding commercial milieu creates a “ripple effect” that circulates revenue throughout a network of restaurants, retail...

You may ask, "Why should we, as an arts organization, attend the NJ Travel Industry Association's Conference on Tourism?" Some things to consider: Funding for the arts, history and tourism is provided by the Hotel/Motel Occupancy Fee and all three sectors have launched a cooperative campaign to restore that funding. State and municipal bed tax receipts grew 3.7% in 2013. (Source: 2013 Tourism...

Upon being selected and sponsored to attend Building One New Jersey and Together New Jersey's Leadership Training, I hoped to further my knowledge in order to assist in the sustainability and advancement of the Arts in the community in which I live and work, which in turn would have a positive effect on both the State and National levels. I was motivated to attend due to the concern regarding our...

Three reports from the National Endowment for the Arts reveal new findings about the impact of arts and cultural industries on GDP, as well as how and why Americans participate in certain arts activities. The data for the three reports is all from 2012, so for the first time the NEA can show a comprehensive view of a single year in the life of the arts and cultural sector from three different...

I was looking for inspiration...the National Arts Marketing Project Conference was it! An experience that was perfectly timed for the moment. I am in the process of revamping the art series that I present, ArtSpeaks and ArtsTechNJ, and working on two larger initiatives: the creation of a festival managers association and a plan for a local performing arts center. Through ArtPride's support of New...

Powerful Patron Data Analysis Tools in the Hands of Nonprofit Arts Organizations Open registration has begun for the 2014 Jersey Arts List Exchange & Audience Census, a community patron database of more than 1.5 million unique households of qualified cultural consumers.Gain access to valuable demographic and psychographic profiles of your audiences as well as valuable insights into how patrons...

ArtPride staff just wrapped up 3 days in Atlantic City at the NJ Conference on Tourism and it was truly a fantastic way to network with tourism partners. Besides hearing the latest tourism stats, listening to lessons learned post Katrina/Rita from Pam Breaux, and watching our beaming People's Choice Award winners, there was a lot more to gain from this experience. Governor Christie's remarks were...